Right here at We ❤ Well being Literacy Headquarters, we’re all the time searching for methods to construct stronger connections with our audiences. And utilizing the proper voice and tone is one strategy to forge that connection! So this week, we’re sharing ideas that can assist you establish a transparent voice and tone in your well being writing.
First, somewhat refresher on what voice and tone imply. Voice is fixed. It’s a key a part of your id — an expression of character that comes out by your writing. Within the company world, it’s typically known as “model voice,” nevertheless it’s not only for the Apples and Fords. Whether or not you’re employed for a Fortune 500 firm, a authorities company, or a neighborhood nonprofit, you want a constant voice.
However what is voice, precisely? Take into consideration how one can acknowledge your favourite singer even in case you’ve by no means heard the track earlier than — that’s as a result of their voice is distinctive throughout totally different songs (or in our case, well being supplies!).
Tone, then again, is situational. It varies based mostly on the precise matter, the context, and your viewers’s possible emotional state. So whereas voice stays the identical throughout a web site or marketing campaign, tone could change barely from web page to web page or tweet to tweet.
Clear as mud? Consider it this fashion: regardless of who you’re speaking to, you’re nonetheless your self — that’s your voice. However you wouldn’t speak to your greatest pal the identical means you’d speak to your boss, or your sworn enemy, or the teller at your financial institution — you range your tone based mostly on who you’re speaking to and what the dialog is about.
So, how do you determine the proper voice and tone to make use of? We regularly outline voice and tone as a sequence of adjectives — like “pleasant, compassionate, and honest.” And to actually deliver out the nuance, it may be useful to consider what your voice or tone is and what it isn’t.
For instance, you may describe your well being communication marketing campaign’s voice as:
- Optimistic, however not naive
- Pleasant, however not overly acquainted
- Informational, however not dry
In terms of tone, we’ll must get extra particular. What’s the well being matter at hand? What’s the viewers possible considering or feeling whereas studying about it?
For instance, a playful, quirky tone could be good for sharing basic wholesome consuming ideas, nevertheless it wouldn’t be a great slot in diet ideas for folks beginning chemotherapy. In that case, the tone could be:
- Motivating, however not overly upbeat
- Comforting, however not patronizing
- Severe, however not dire
The underside line: To construct a stronger connection together with your audiences, assume by the voice and tone of your well being supplies earlier than you write.